Common Sense Investing
Our investment philosophy is based on a consistent, long term, disciplined approach to the market.
We choose investments based on client objectives, focusing on a value oriented methodology.
We believe successful investing requires a set of Operating Rules that help separate us from the psychological pressures generated by the market.
This allows us to focus on each investment impartially and without emotion.
Risk Aversion Approach
- Makes recommendations aimed to reduce investor's risks in the stock market during various economic scenarios.
- Seek to make money while taking reasonable risk. Strives for consistent returns with an acceptable level of risk
- Selects stocks which may decline less in down markets, yet with the possibility of earning a reasonable rate of return over the long term
- Strives for long-term consistent returns with a goal of generating total return that is higher than the return on risk-free investments.
- Our goal is to not let you be inconsistent
Value-Oriented Approach
- Invests in companies which have inherent values which are believed to be greater than where the stock price is trading.
- Makes buying decisions based on company's prospects and value rather than on exciting stories.
- Makes buying decisions when the potential for stock price appreciation is greater than the risk of price depreciation.
- Makes selling decisions when the price risk is greater than the return potential.
- Invests in companies whose finances are reasonably strong, when balance sheets may limit financial risk, and companies are better able to weather economic downturns.
- Invests in low Price-to-Earnings (P/E) ratio stocks which tends to limit downside price risk.
